The 5 Most Engaging Holi Campaigns in 2023

Holi, the festival of colors, is a time for joy, celebration, and togetherness. It's also a great opportunity for brands to engage with their audience and spread some festive cheer. Are you excited about Holi 2023? We've gathered a list of the 5 most engaging Holi campaigns to get you in the festive mood. From creative social media campaigns to heartwarming advertisements, these campaigns are sure to inspire and entertain you. Join us as we explore the top Holi campaigns of 2023.

1. Cadbury Dairy Milk - #PopYourHeartOut

Cadbury Dairy Milk's Holi campaign, #PopYourHeartOut, was a huge hit with consumers. The brand created a fun and interactive Instagram filter that allowed users to play a game where they had to catch falling chocolates in their mouths. The filter was accompanied by a catchy tune and colorful graphics, which perfectly captured the festive spirit of Holi.

2. Puma - #ColourUpYourGame

Puma's Holi campaign, #ColourUpYourGame, aimed to inspire people to express themselves freely and boldly. The brand partnered with Indian cricketers, Virat Kohli and KL Rahul, to launch a limited-edition collection of cricket shoes and apparel. The collection featured vibrant colors and patterns inspired by the festival of Holi, which perfectly captured the essence of the campaign.

3. Surf Excel - #RangLaayeSang

Surf Excel's Holi campaign, #RangLaayeSang, was a heartwarming ad that highlighted the true meaning of the festival - spreading love and togetherness. The ad featured a young girl who uses Surf Excel to clean her clothes so that she can play Holi with her friends. The campaign perfectly captured the essence of Holi and left a lasting impression on viewers.

4. Myntra - #ColorMeMyntra

Myntra's Holi campaign, #ColorMeMyntra, was a fun and engaging social media campaign that encouraged people to share their Holi looks on Instagram. The brand partnered with influencers and celebrities to create buzz around the campaign, and offered prizes for the best Holi looks. The campaign was a huge success and generated a lot of user-generated content.

5. Red FM - #RangBarse

Red FM's Holi campaign, #RangBarse, was a creative and interactive campaign that allowed listeners to create their own Holi playlists. The brand created a microsite where users could select their favorite Holi songs and create their own playlists, which could be shared on social media. The campaign was a great way to engage with listeners and celebrate the festival of colors.

In conclusion, these 5 Holi campaigns in 2023 were successful in capturing the essence of the festival and engaging with consumers. From interactive social media campaigns to heartwarming ads, these brands were able to spread some festive cheer and create a lasting impression on their audience.You can find the best tour packages in mohali through My Travelcase